A.K.A. Promotional Products or Merch
SWAG/Promo is separated into 5 categories:
Usually, promo products given away in high volume is ideal to connect with mass target audience and deliver top-of-mind awareness.
EXAMPLES: Pens, mugs, brochures, gadgets, keychains, economical apparel.
Often used for contests, donations, or loyalty programs.
EXAMPLES: Drinkware, electronics, bags, journals, gift certificates/vouchers, med-high-end apparel, specialty items.
Used as incentives and to recognize achievements.
EXAMPLES: Trophies/plaques, ribbons, pins, gift sets, wearables, certificates.
Thoughtful items designed to support loyalty, or an action taken that requires recognition.
EXAMPLES: Chocolate/candy, gifts, calendars, seasonal apparel, plants, sporting merchandise, brand-defined items.
Items that connect people, places or things to a brand. These are the high-profile markers that establish a relationship back to the brand.
EXAMPLES: Apparel, signage, labels, stationary, nametags/lanyards, wearables, point of contact marketing.
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